„It’s late summer 2022. I was filled with inspiration after a beautiful vacation time, and my eyes were set on one thing: designing a new sneaker for our collection. I began the research with the goal of creating a distinct but very clean-looking shoe. After rediscovering a now iconic picture from his childhood, my colleague, Simon, came up with the idea of creating a low-cut sneaker with heavy influences from both retro basketball shoes and from the tennis court. The photo featured his grandfather, Freddie, wearing incredibly cool low tops in front of an equally cool Coca-Cola Light-branded Lamborghini Countach.“
— Martina, Product Designer
J: What did the process look like, Martina?
M: As many know, the two worlds of tennis and basketball have an interesting history of inventing sneakers, especially in collaboration with specific athletes. I took it to heart to investigate these catalogues and see what we could find in order to merge ideas and looks with our own philosophy.
J: Can you explain a bit more about the philosophy?
M: The MORJAS design ethos is always clean, but with flair. Timeless classics that can live with you for as long as you take care of them. The uniqueness of each line drawn on the sketch is just as important as the clean aesthetics of the product.